Digital vision
and principles
We've defined a Vision and set of Principles that guide all future design work for the brand. They're the basis for every idea we implement; from tiny buttons, to huge interactions!
Our vision
OLX is a platform that empowers people to make money, find great deals, help their communities, and make smart choices.
WE HELP
Make it easy
We make things as easy as possible for our users. That means we declutter our design, introduce features that are powerfully simple, and embrace AI technologies to speed up actions.
Sassy search
Bringing our search bar to life with automated messages to help users to find what they need and giving them a provocative nudge in the right direction if they need it.
Engineer the
unexpected
We create space for discovery and love to surprise. This means playful moments in the flow, and unconventional behaviours.
404 games
Turning an inconvenience in to an opportunity for some fun, by providing simple games for users to play when their connection drops out.
Time it right
We anticipate needs to support users in the moment. This means tips and tricks when they might need them, and well-paced interactions and animations.
Hints and tips
Inserting relevant and specific hints and tips about how to make the most of OLX.
Build confidence
It’s crucial that we help users feel confident about using OLX, so we provide tools that increase trust and reassurance. We also set standards for quality and reward interactions.
Rich media listings with hotspots
Utilising richer media and hotspot tools to allow buyers to understand even more about the condition and details of a listing.
Embrace communities
We encourage connection and celebrate local nuance. This means featuring our users' profiles and collections on the site, and including localised elements in our design.
Localised chat stickers
Giving users the opportunity to greet each other with illustrated stickers relevant to their local customs and celebrations.
Get real
We borrow from reality to create familiarity. This means personifying our interactions, and making things move like they do in the real world.
Shake on it
Introducing the ability for users to physically shake on a deal when using a mobile device.
Don't be a robot
We express our personality and don’t settle for default. This means taking a friendly, conversational approach, and being playful with colour and typography.
Pimp my post
Allowing users to record short videos of products and customise them with playful OLX stickers.